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Joe Keenan
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Retailers that have partnered with Social Rebate are tapping into a social commerce trend: consumers want to hear from other consumers, not brands, when making purchase decisions. While word-of-mouth is the most popular way for consumers to promote a business or product, sharing via social media is gaining ground.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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