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Matt Griffin
and Catalog Success
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Ken Proctor, Drysdales’ manager of information services, notes the company is recognized as the only mail-order western outfitter to allow its customers to pay cash (via COD). So Drysdales’ officials were reluctant to remove the cash-payment option entirely. Proctor reconsidered the option after attending a conference held by Drysdales’ catalog management software (CMS) provider Sigma-Micro. At the conference, Sigma-Micro unveiled an interface it built for another client allowing it to accept Western Union transactions from customers.
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