Case Study: Yankee Candle Customizes in a Flash

Compounding this, a customer could see an example of the finished product only if the company created and sent to him or her a sample.

All in all, the costs associated with this program were high.

Rather than further increase overhead by adding to its call center staff, Yankee Candle overhauled its ordering process within a larger Web site redesign. After working with Molecular, a digital solutions advisor that employed Macro-media’s latest Flash application (MX technologies) for the project, Yankee Candle relaunched the application in October 2002 as the Make a Memory program.