Case Study: United Stationers Has Versioning Down

Calculating return on investment for a complicated versioning program such as this cataloger’s is difficult because of its two-step process of dealers selling to end-users. Kressman does, however, have a better handle on costs: Printing versioned catalogs generally costs 20 to 25 percent more than non-versioned catalogs. United Stationers averages out those extra costs among all dealers, depending on quantity and demand. Kressman says the initiative is profitable in the aggregate.