Case Study: United Stationers Has Versioning Down

The cataloger also has begun migrating work to the Internet. For example, United Stationers sends to resellers PDFs of its smaller direct mail pieces (e.g., four- or eight-page flyers). “Resellers can approve the PDFs and route them back to us for printing,” Smetana says. Reserving PDFs for smaller pieces makes sense because dealers will print out of their own office computers a four-page flyer, but not a 200-page catalog, he says. For larger jobs, United Stationers prints and overnights page proofs for dealer approval.