Case Study: TopBulb Beckons with Search Engine Terms

When analyzing their search terms, Bonello and his team look at response rates and clickthroughs. The search terms are modified based on daily, or even hourly, results. This precludes the company being blindsided by a lack of results from an ineffective term.

Today, 30 percent of TopBulb’s overall sales come from the consumer market, up from 0 percent only four years ago.