Case Study: TopBulb Beckons with Search Engine Terms

Problem: Boost a B-to-B catalog’s reach
Solution: Expand sales into the consumer market using search engine marketing
Result: 30 percent of TopBulb’s overall sales now come from the consumer market, from 0 percent four years ago

Consumers began finding their way to the TopBulb.com Web site soon after its launch in 1999, and they found the site almost exclusively through search engine marketing.