Case Study: Site Search Solution Spikes Sales by 60 Percent

In mid-November 2005, Watts charged Mercado with launching the solution by January 2006. He provided the vendor with a product data feed in comma separated value (CSV) file format, which Mercado then used to create a searchable database that was standardized across product categories.

Once the product was in place, Watts’ team was able to view searches for particular keywords and determine if the results provided the most relevant results for consumers. Using the Web-based dashboard, Watts says he’s able to override results for a chosen keyword, placing best sellers at the top of the list, even if those best sellers would otherwise appear far down in the results or not at all. This ability proved useful this past November when an article in the Wall Street Journal mentioned an Organize.com product by an alternate name.