Case Study: Site Search Solution Spikes Sales by 60 Percent

But there was a problem: It didn’t work. “The technology behind the trial was impressive, but we didn’t notice a big change from what we were doing with Yahoo!,” Watts recalls. “We wanted the ability to put our best sellers right up front.”

Sent back to the drawing board, Watts focused his attention on search solutions that would allow Organize.com to “get [its] hands dirty and actually merchandise the results of the search.” Further research brought Organize.com to Mercado Software, which promised Watts the ability to create his own business rules for every potential keyword customers might use.