Case Study: Site Search Solution Spikes Sales by 60 Percent

Organize.com wanted a solution that allowed its merchandisers to be able to decide which products were most relevant to customers’ searches, says Kevin Watts, director of e-commerce for the Riverside, Calif.-based organizational products cataloger.

In seeking a replacement solution, Watts in fall 2005 ran a live, 60-day trial of a search platform that determined the relevance of search results based on the number of clicks a particular result received. The more customers clicked on a given product, the higher it appeared in search results.