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Matt Griffin
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Problem: Organize.com sought to merchandise its site search results.
Solution: It employed a site search software platform.
Results: Online orders increased 60 percent in the first month.
When Organize.com first employed an onsite search program in 1999, officials at the company believed the Yahoo! solution they implemented was state-of-the-art. Fast forward to the middle of 2005, and what was once a top-of-the-line technological breakthrough had become obsolete. Search results often were randomly displayed, and Organize.com was unable to track whether customers were using search to purchase.
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