Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Problem: Sea Eagle needed a way to gauge whether its advertising investments were paying off.
Solution: It developed a proprietary ad-tracking solution that ties back to sales data.
Results: The merchant of boats and gear now can track back 21 percent of its sales to the cost of promotions, vs. only 10 percent last year.
0 Comments
View Comments
Reported Donna Loyle
Author's page
Related Content
Comments