Case Study-Park Seed's Web Site (1,707 words)

All sales deals, banners, content and featured items are tied into a seasonal theme, giving the site a "sales experience," central to the company's personality.

Hyatt says the site's continuous upkeep depends upon a strong team spirit.

"Some companies have the perception that you can have an isolated Internet venture apart from the rest of the company. Here, the Internet is part of what everybody does," says Hyatt.