Case Study-Park Seed's Web Site (1,707 words)

"One of our other big frustrations with the storefront was that when you placed an order online in this setup, it had to be downloaded every evening and keyed in every morning," says Hyatt.

Now orders and inventory are all tied in to the back-end.

Although there was a lot of work to be done, Park Seed spent more time on the planning stages than any other aspect of the redesign.