Case Study-Park Seed's Web Site (1,707 words)

When the company launched parkseed.com on Dec. 5, 2000, it knew it had a reputation to maintain. Internet Directors Christa Hanson and Mark Hyatt share the inside story on why their Web site is about to become an online powerhouse.

Something Old

Hyatt, a former designer in the print catalog department, says Park Seed wanted to ramp up its e-commerce effort for several reasons, not the least of which was to improve trackability and, consequently, customer service.