Case Study-Park Seed's Web Site (1,707 words)

The Park Co. comes by its first-rate business sense pretty naturally. In 1868 George W. Park, who had loved horticulture since childhood, bought a hand press and printed a list of seeds when he was only 16. He distributed the list among family and friends, and a demand—and a new company—was born. Present-day President and CEO Karen Park Jennings carries on the family tradition with aplomb—she is a third generation Park.