Case Study-Park Seed's Web Site (1,707 words)

First Generation: The old site was built on frames, a format Hyatt says did not lend itself to log analysis and made detailed reporting a real headache.

Personalized Site: "This is an interesting feature and one that is unique to our product. Catalog customers have come to know about this. But the Web site brings such a new dimension to it. We can expand this to cross-selling opportunities as well."