Case Study-Park Seed's Web Site (1,707 words)

Quick-order Form

"The way we try to meet existing catalog customers' needs is with the quick-order form. The quick-order form is essentially a Web replica of the catalog order form. We push people to the site and encourage them to use this—it helps us lower overhead." —Mark Hyatt

Top 10

"We found that customers like to know what is popular. Gardening can be overwhelming if you're a novice. You want to know what other people are having success with. The overall top-10 list of the biggest sellers is very popular." —Mark Hyatt