Case Study-Park Seed's Web Site (1,707 words)

Customer Questions

"Our customer service people work with Internet customers every single day, answering horticultural questions and e-mail inquiries." —Amy Africa

Become A Member

"This personalizes the experience. If you log in today we see your zone, but we have a lot more in mind in terms of personalizing the experience. We were mindful of the fact that many people are wary of cookies. A log-in was recommended to us; permission is the way to go these days." —Mark Hyatt