Case Study-Park Seed's Web Site (1,707 words)

Customer Feedback

"It is extremely important to listen to the customer. We cherish the e-mails we get from customers. We study them, put them in notebooks, share them, talk about them. You may think they go off into Neverland, but not only do we respond to every single one of them but we take suggestions from customers in improving the site." —Mark Hyatt