Case Study-Park Seed's Web Site (1,707 words)

A veteran of the catalog-selling business, Park Seed had lots of compelling reasons to get online—and to do it right.

"I've studied gardening e-business since Garden.com started," says Africa. "That was a great site with a lot of bells and whistles but they didn't have a good balance of content, community and commerce. Park's got the things I tell all my clients they simply have to have: Easy navigation, the terrific sales experience, a streamlined shopping cart and a really strong homepage."