Case Study-Park Seed's Web Site (1,707 words)

Refer-A-Friend Program

"Viral marketing has been one of most popular aspects of [the] site. Gardening enthusiasts like to share information with one another." —Mark Hyatt

Cross Selling

"We significantly increase average order by having features like Suggest-an-Item. But we have to prove to people that the order is relevant." —Mark Hyatt