Case Study-Park Seed's Web Site (1,707 words)

Fresh Content: The "Sales Experience"

"Every month we have a theme, there is something fresh to do in the garden. Various feature products focus customers' attention to that theme. Tips, links, animated banners, featured products, are all tied in to the theme. It is not an accident that things change a great deal: We need to keep it fresh and interesting and to bring you back." —Mark Hyatt