Case Study-Park Seed's Web Site (1,707 words)

E-newsletter

"The newsletters are so neat. A great deal of thought goes into each and every one. One featured a letter from the president with a picture of her. There are tips and recommendations. It is a perfect place to start with a lot of merchandising. One of the biggest draws is the newsletter specials. We have all sorts of incentives on the site, but people who sign up for the newsletter get pretty significant savings." —Christa Hanson