Case Study-Park Seed's Web Site (1,707 words)

Park Seed's holistic, company-wide approach to marketing also shows in the informational nature of its content. Africa says, Park Seed President Karen Park Jennings takes her role as advisor to all levels of gardeners very seriously.

For instance, new visitors are given the option of personalizing the site by entering their ZIP code, a feature unique to a cataloger that sells live plants.