Case Study-Park Seed's Web Site (1,707 words)

By Katie Haegele

For 132 years the Park Seed Co. has been a mainstay for expert and novice gardeners alike. The marriage between its trusted print catalog and its snazzy new Web site is a model relationship worth studying

In the next year, Park will have one of the top five sites, usability-wise, in the United States," says Amy Africa, e-commerce consultant and president of Creative Results.