Case Study: Customer Service Tool has 
Inkjetsuperstore.com in the Black

With visitor feedback in hand, Inkjetsuperstore.com has been able to provide new visitors with better site experiences — new products are more often found on the site, prices are 
adjusted to reflect the lowest in the marketplace, product detail pages have been improved with images, etc. All of this is the result of data captured from an intuitive form that asks as little of visitors as possible. In many cases, it's not more than a couple clicks, with an option for users to submit their email addresses if they want to hear back from Inkjetsuperstore.com on how the problem was resolved.