Case Study: Customer Service Tool has 
Inkjetsuperstore.com in the Black

To address this communication disconnect, Inkjet Superstore hired Kampyle, a provider of feedback analytics, in July 2009. The web-only retailer placed Kampyle's feedback form in the bottom right-hand corner of each page on its website. Visitors can access the tool at any time if they can't find items, find items for a lower price somewhere else, have IT support issues or encounter any other problems.