Case Study: Customer Service Tool has 
Inkjetsuperstore.com in the Black
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Joe Keenan
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To address this communication disconnect, Inkjet Superstore hired Kampyle, a provider of feedback analytics, in July 2009. The web-only retailer placed Kampyle's feedback form in the bottom right-hand corner of each page on its website. Visitors can access the tool at any time if they can't find items, find items for a lower price somewhere else, have IT support issues or encounter any other problems.
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- People:
- Ilan Douek
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