Case Study: Customer Service Tool has 
Inkjetsuperstore.com in the Black

PROBLEM: Inkjetsuperstore.com was unable to collect and respond to visitors' problems on its website.

SOLUTION: Implemented an on-demand solution to collect, analyze and manage visitors' feedback.

RESULTS: Calls to Inkjet Superstore's call center have been reduced by 12,000 annually (roughly 5 percent). As a result of the personal and immediate service it now provides visitors, the site's conversion rate is up 6 percent.