Drop Those Rates

The merchant also carefully audited its first billing statement, and made it a point to quickly address customer feedback regarding shipping.

Conclusion

After one year, Grimsley says the results were worth the effort. “We were able to increase how many free shipping offers we could make to customers, which makes our marketing department happy. And overall, we reduced our transportation costs by 27 percent, all of which went right to the bottom line,” he notes.