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It’s also saved the company another important resource: time. “We can turn around pages in one-to-two-day timeframes, from files in to proofs out,” Apfelberg explains. “And we’ve been able to put in place automated workflows that have allowed us to put through as many as 200 pages in two days.”
Building the in-house workflow to produce platesetter-ready files has also improved the cataloger’s and printer’s ability to produce consistently top-quality print pieces. Apfelberg explains, “We have a very controlled environment, which is calibrated to the printing conditions in the printing plants.”
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Gretchen Peck
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