Case Study: How NEBS Brought Prepress in House

marketing.

Earning Their Prepress Chops

“We brought prepress services in house for the Direct Marketing division about three years ago, and for the rest of the corporation about a year ago,” Apfelberg recounts. “We used to send out files in native formats to our service bureau or our printers’ prepress department. Then we’d get proofs back that we’d either ‘OK’ or make corrections on.” That process, he says, often took days of transit time and forced quality compromises.