Case Study: How MotoSport Sped Up Its Shipping Process

MotoSport previously had used a “one-size-fits-all” approach to its shipping program, Farhoodi says, serving up the same offers to every customer, regardless of their order’s size, how often they shopped with MotoSport, where they lived or other relevant factors.

“By customizing our shipping offers,” he says, “we hope to optimize costs, in addition to the benefit to customer service and customer satisfaction.”