Case Study: How MotoSport Sped Up Its Shipping Process
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Joe Keenan
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This speed to market represents a significant upgrade for MotoSport. Previously, the company’s shipping rules were hard-wired to enterprise resource planning applications by rigid rules and algorithms. Any major change to shipping logistics forced computer code to be rewritten by programmers, and that could take three to six months. But with the Office Rules software, the e-commerce platform is controlled by MotoSport employees who understand the needs of their customers. Changes to shipping options or offers that used to take months now are reflected on the Web site within a few days.
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- Places:
- Tualatin, Ore.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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