Case Study: How MotoSport Sped Up Its Shipping Process

“We wanted to be able make selective and promotional offers, and alter shipping fees based on their loyalty value and location,” says Faramarz Farhoodi, chief information officer/vice president of e-commerce at the Tualatin, Ore.-based MotoSport.

MotoSport also sought the ability to change shipping offers due to economic changes, in particular the rising cost of fuel. “For all of that,” he says, “you need to have a lot of flexibility as external conditions change. For us, it was important to be able to make those changes within days of making a policy change.”