Industry Eye: Case Study - Green Valley Pecan Co. Is Nuts About Its Revamped Marketing Database

“We were mailing catalogs to people who were deceased, or spouses who had lost their significant others,” recalls Deborah Walden, Green Valley Pecan’s director of marketing and sales. “Now, we’re not only saving money on postage and printing, but we’re also able to mail catalogs to solid customers who are going to make that purchase and come back.”