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“Before, I literally had mock-ups [of page designs] and would ask [my staff] what they thought,” she says.
This time, Brown sought advice directly from customers with usability testing.
Brown and executives from e-commerce consultancy Fry Multimedia recruited eight people for a day of off-site, in-depth testing at a facility in New York City. The users ranged in age from 29 to 49, fit Godiva.com’s user profile and had different levels of Internet experience.
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- Companies:
- Harry and David
- Red Envelope
Gabrielle Mosquera
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Catalog Success
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