Industry Eye: Case Study - ElectricShopping.com Boosts 
Conversions With Comparative Pricing

Not right for all retailers, such as high-end brands that don't compete on price, OCP is an effective selling tool for ElectricShopping.com.

"We're cheaper on most of our items, so we saw that good increase in our conversion rate," says Levy. "This tool was implemented to make sure that the traffic that we're paying to come to our site was converting. And it has."