Industry Eye: Case Study - ElectricShopping.com Boosts 
Conversions With Comparative Pricing

Conversions 
Increase
Launched in last year's fourth quarter, OCP has proven worth the investment. In an A/B test conducted over a month, consumers presented with product pages containing OCP converted at an 18.7 percent 
higher clip than those not shown OCP. That conversion rate led to better-than-expected sales 
in the quarter, and bounce rates decreased 7.2 percent as consumers didn't leave to find products at a cheaper price somewhere else.