Industry Eye: Case Study - ElectricShopping.com Boosts 
Conversions With Comparative Pricing

"Customers do sometimes come back to us in the end," notes Levy. "The fact that they've followed a link to a cheaper price on somebody else's site, but ended up shopping with us, that builds amazing brand loyalty."

In addition to recouping some seemingly lost sales due to its free shipping offer, ElectricShopping.com also earns a small referral fee from WinBuyer every time a consumer clicks a competitor's link on the OCP tool. It's not enough to make up for a lost sale, but something to ease the pain.