Case Study - ElectricShopping.com Boosts  Conversions With Comparative Pricing

By Joe Keenan

But not all is lost when ElectricShopping.com is beaten on price. The retailer offers free shipping on all its products, so even if consumers click to competitors' sites for lower prices via the OCP tool, they may find ElectricShopping.com is still the cheaper option when shipping costs are factored in.

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Companies:
Amazon.com

People:
Rob Levy

Places:
London

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Industry Eye: Case Study - ElectricShopping.com Boosts Conversions With Comparative Pricing

Industry Eye: Case Study - ElectricShopping.com Boosts  Conversions With Comparative Pricing