Industry Eye: Case Study - ElectricShopping.com Boosts 
Conversions With Comparative Pricing

"We know that once we've gotten [consumers] on our site, if we can keep them there, they're more likely to check out," says Rob Levy, CEO of ElectricShopping.com. "An objective was to try and reduce our bounce rate — make sure that once customers come to our site, they know immediately that we're either the cheapest or one of the cheaper places to buy this product."