Case Study - ElectricShopping.com Boosts  Conversions With Comparative Pricing

By Joe Keenan

When it says its low prices can't be beat, ElectricShopping.com means it. In fact, the online electronics retailer proves it, taking the unconventional step of listing its competitors' prices — Amazon and eBay among them — alongside its price for the same product.

Frustrated by the amount of money it was costing just to bring consumers to its website, ElectricShopping.com knew it had to do everything it could to convert them once they were there. That's how the idea of comparative pricing took root. Working with WinBuyer, an onsite comparative pricing (OCP) solutions provider,  ElectricShopping.com launched OCP on Oct. 7, 2009.

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Companies:
Amazon.com

People:
Rob Levy

Places:
London

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Industry Eye: Case Study - ElectricShopping.com Boosts Conversions With Comparative Pricing

Industry Eye: Case Study - ElectricShopping.com Boosts  Conversions With Comparative Pricing