Industry Eye: Case Study - ElectricShopping.com Boosts 
Conversions With Comparative Pricing

When it says its low prices can't be beat, ElectricShopping.com means it. In fact, the online electronics retailer proves it, taking the unconventional step of listing its competitors' prices — Amazon and eBay among them — alongside its price for the same product.

Frustrated by the amount of money it was costing just to bring consumers to its website, ElectricShopping.com knew it had to do everything it could to convert them once they were there. That's how the idea of comparative pricing took root. Working with WinBuyer, an onsite comparative pricing (OCP) solutions provider, 
ElectricShopping.com launched OCP on Oct. 7, 2009.