Industry Eye: Case Study - ElectricShopping.com Boosts 
Conversions With Comparative Pricing

PROBLEM: ElectricShopping.com, a London-based online retailer of electronic appliances and accessories, wanted to increase the conversion rate on its website while reducing bounces.

SOLUTION: Implemented an onsite comparative pricing tool to prove to consumers that its prices were the lowest.

RESULTS: Sales increased in last year's fourth quarter after the tool's launch, with the website's conversion rate up 18.7 percent and bounce rate down 7.2 percent.