Case Study: E-commerce Blooms at Bloomingdale’s By Mail

“In addition to being inexpensive, e-mail marketing also allows us to get messages out quickly, test concepts and drive cross-channel activity,” says Silver.

Bloomingdale’s also saw concrete results from its e-mail marketing: Campaigns generated 45 cents in demand per recipient; opt-outs remained low at 0.1 percent; and e-mail generated 30 percent of overall Internet demand last year.