Case Study: E-commerce Blooms at Bloomingdale’s By Mail

Problem: Bloomingdale’s By Mail catalog didn’t have an e-commerce counterpart in 2002.
Solution: The company put its print catalogs online and improved e-mail marketing efforts a year later.
Results: Business increased fourfold in one year, and Bloomingdale’s online sales channel has grown to more than 20 percent of its overall business.