Industry Eye: Case Study - Dynamic Images Prove Powerful for Room & Board

Consumers spend an average of five minutes engaged with the configurator, and roughly 80 percent of them get down to the final step of configuring the piece. Room & Board also has seen increased traffic from blog sites that bookmark its configurator pages.

Satisfaction Too
The dynamic images on Room & Board's website not only drive more purchases, but also increase customer satisfaction. The company reports a 99 percent satisfaction rating for consumers who purchase products online, with a very low rate of returns for those products.