Industry Eye: Case Study - Dynamic Images Prove Powerful for Room & Board

"It was a big hesitation for us to sell custom online, just because you're investing a significant amount of money in a case good [nonupholstered furniture, namely chests and cabinets], and not being able to touch or feel it is a limitation," says John Schroeder, Room & Board's business intelligence manager. "So for us to do it, we knew the quality of that image had to be as photo-realistic as possible."