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Joe Keenan
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"It was a big hesitation for us to sell custom online, just because you're investing a significant amount of money in a case good [nonupholstered furniture, namely chests and cabinets], and not being able to touch or feel it is a limitation," says John Schroeder, Room & Board's business intelligence manager. "So for us to do it, we knew the quality of that image had to be as photo-realistic as possible."
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- People:
- John Schroeder
- Places:
- Minneapolis
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