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Joe Keenan
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The configurator tool provides photo-realistic images to consumers and also conveys the functionality of the furniture. The tool, for example, shows how different drawers in a cabinet can be best used. The configurator also has proven to be a cross-channel driver — sales associates in Room & Board's 12 retail stores access the tool to show shoppers visual representations of the custom furniture they're looking for.
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- People:
- John Schroeder
- Places:
- Minneapolis
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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