Case Study: Deferred Payment Solution Increases Ross-Simons’ Q4 Conversion

Ross-Simons pays for the service on a per-use basis. Much like a credit card, I4 Commerce charges a transaction fee on each purchase. Although Davis declined to reveal what Ross-Simons pays, I4 Commerce’s Talbert says the fee can range from 1.5 percent to 1.9 percent, depending on the size of the merchant. Davis notes that the fee is “outweighed by the increase in response we get by offering customers choice, deferred billing and a more palatable, non-interest-earning grace period.”